What Colors Make You Hungry?

One day we were sitting in the Cafe during lunch and a customer mentioned something interesting to Jerry Bruno, the owner of Palermo’s Bakery. He said, “I’m not taking anything away from the amazing pizza but staring at all these desserts and cakes in the showcase, its making me extra hungry!”

After hearing the same comment from a few different people we decided to look into the psychology of food and thought, let’s start with colors! It’s amazing at how much color has to do with a person’s appetite. We thought you would like to hear about what we found!

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1. Gray
The color gray generally turns people away from the thought of food. Have you ever seen a plate full of gray food that looked appetizing? Gray is definitely a color restaurant owners should stay away from when it comes time to painting the interior of a dining room.
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2. Black
The color black is used to cause a person’s appetite to diminish. While it might be a slimming color when worn, it is not one that should be used in the kitchen or dining room to stimulate hunger. Very few restaurants incorporate black or any dark colors at all for that matter when decorating. They want to promote thoughts of food, not squelch them.
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3. Brown
The color brown is another dark color that tends to make people not feel very hungry. Brown reminds people of food that has been overdone or burnt. A few people might think of homemade bread or other baked goods when looking at the color brown, but for the most part this is a color not associated with an increase in one’s appetite.
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4. Purple
The color purple is rarely found in the world of foods. When it is present, it is often attached to foods not everyone enjoys; eggplant, red onions, and purple cabbage. Very few people find these foods tasty enough to drool over, so the color purple rarely makes people feel hungry.
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5. Blue
The color blue has always been associated with calmness. This is a color that is best left for the bedroom or a room where relaxation is the key. People who are extremely calm and relaxed are more prone to sleeping than eating. Supposedly putting a blue light in the kitchen will suppress your appetite, which might be helpful if you are trying to cut back on the amount of calories you consume each day.
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6. Turquoise
The color turquoise has a different hue than the standard blue tint mentioned above. Turquoise is actually an appetite stimulant. It’s often connected to happiness and the feeling of being carefree. It’s the color of tropical waters and used a lot on dessert plates. Even if you think you are full after dinner, seeing a piece of cake on a turquoise colored plate is likely to make you want to eat the dessert anyway.
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7. Green
The color green is such a healthy color. Salads are filled with green foods and most products considered being more natural than others are usually contained in green packaging. Many people are attracted to the color green and associated it with abundance. This is a good color to promote healthy eating and lots of it.
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8. Yellow
The color yellow makes most people very happy. It’s a cheery color that is noticeable in most surroundings. When people are happy, they are more likely to eat than when they are feeling sad or overly calm.
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2. Orange
The color orange stimulates the brain, which increases mental activity and often stirs up a sensation of hunger. Many healthy foods are orange; butternut squash, carrots, oranges, and pumpkins just to name a few. Orange is a color that makes people feel welcome and when someone is comfortable, eating sounds like a great idea.
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1. Red
The color red raises a person’s blood pressure, heart rate, and causes hunger to be more prevalent. This is why many restaurants choose to have red table cloths on tables or red accents on the walls. Red is an excellent color to paint the main room of an establishment where food is sold.
Not all of these colors have the same effect on each person. On this list of 10 colors that decrease and increase your appetite, where do you feel the color ‘white’ would fall for you? Do you agree?

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